1968
900
$474,400
$55,000
$10,132,800
No
La Quinta by Wyndham is one of the leading midscale hotel brands in the United States, offering consistent quality, affordable comfort, and excellent guest services. As part of the Wyndham Hotels & Resorts family, La Quinta appeals to both business and leisure travelers. Franchisees benefit from national brand recognition, world-class reservation systems, and strong marketing support. With over 900 locations, La Quinta is a proven, reliable hotel franchise investment for those seeking entry into the hospitality sector.
La Quinta was founded in 1968 and has since grown to be one of the most respected names in midscale lodging. The brand became part of Wyndham Hotels & Resorts in 2018, which further elevated its position by integrating Wyndham’s global resources and support systems. Known for offering value-driven accommodations and signature features like the “Bright Side Breakfast®,” La Quinta continues to attract franchise investors across North America.
La Quinta by Wyndham provides a robust support system to help franchisees succeed:
Comprehensive Training Programs for owners and staff in hotel operations, sales, and guest service excellence.
Ongoing Support from dedicated franchise operations consultants.
Wyndham’s Central Reservation System (CRS) and Loyalty Program (Wyndham Rewards) to drive bookings.
Marketing & Advertising Assistance, including national campaigns and local marketing tools.
Technology Support, including property management systems and performance analytics.
La Quinta seeks franchisees with:
A passion for hospitality and guest experience.
Prior hotel or franchise business management experience (preferred but not mandatory).
Strong leadership and financial acumen.
A willingness to comply with brand standards and uphold service quality.
Access to sufficient capital and the ability to manage a team effectively.
Franchise Fee: $55,000
Minimum Investment: $474,400
Total Investment Range: $474,400 – $10,132,800
Royalty Fee: 5% of gross room revenue
Marketing Fee: 3% of gross room revenue
Franchise Units (USA): Over 900
Established: 1968
Became a Franchise: 1973
Part of Wyndham Since: 2018
