2014
35
$10,000,000
$85,000
$61,100,000
No
Canopy by Hilton is an upscale lifestyle hotel brand under the Hilton Worldwide portfolio, known for delivering locally inspired design, elevated comfort, and a boutique hotel experience. Designed to appeal to modern travelers seeking immersive and authentic stays, Canopy blends sophisticated design, neighborhood-infused experiences, and top-tier hospitality. Franchisees benefit from Hilton’s powerful global presence, trusted loyalty program (Hilton Honors), and comprehensive operational support.
Launched in 2014, Canopy by Hilton is part of Hilton's diverse family of brands. The concept was created to cater to the growing demand for lifestyle and boutique hotels with a strong local flavor. Each property is uniquely designed to reflect its neighborhood’s culture, offering a warm, modern aesthetic and premium guest experience. Hilton’s legacy of hospitality, robust support infrastructure, and worldwide brand recognition make Canopy a strong contender in the lifestyle hotel segment.
Franchisees of Canopy by Hilton receive extensive support including:
Comprehensive Training: Tailored programs for owners, GMs, and key staff.
Pre-opening Assistance: Site selection, hotel design, and project management guidance.
Operational Support: Ongoing consulting, performance evaluations, and quality assurance.
Marketing & Sales: Access to Hilton’s global marketing campaigns and loyalty program.
Technology Systems: Proprietary reservation, property management, and revenue systems.
Canopy by Hilton is looking for franchise partners who:
Have prior experience in hotel or real estate development.
Possess strong financial capacity.
Understand upscale/lifestyle hospitality markets.
Can execute on-site development in alignment with Canopy brand standards.
Share Hilton’s commitment to premium guest service and brand excellence.
Franchise Fee: $85,000
Royalty Fee: 5% of gross room revenue
Marketing Fee: 3% of gross room revenue
Total Investment Range: $18.4 million – $61.1 million
Minimum Liquid Capital Required: $10 million
Net Worth Requirement: $30 million+
Franchise Units (USA): 35+ (with additional properties in development)
Established Date: 2014
