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Conserva Irrigation Franchise Opportunity

Minimum Investment

$50,000

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Established

2012

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Franchise Units

209

payments

Minimum Investment

$50,000

payments

Franchise Fee

$49,500

payments

Total Investment Range

$160,000

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Home Based

Yes

Description

Conserva Irrigation® is the first national franchise brand in the irrigation industry, setting the standard for water-efficient landscaping solutions for residential and commercial clients. Built on the core value of water conservation, Conserva delivers innovative, technology-driven, and environmentally responsible services that reduce water usage by up to 60%—while keeping lawns green and clients satisfied.

As a full-service irrigation company, Conserva offers a wide range of services including irrigation system design, installation, maintenance, repairs, upgrades, and drainage solutions. Its commitment to sustainability combined with a focus on professionalism and consistency has made Conserva a trusted alternative to the fragmented "mom and pop" providers across the sector.

Franchisees benefit from a proven business model, advanced training, marketing support, and access to cutting-edge irrigation technologies that allow them to deliver a high-quality experience to customers—while tapping into an expanding market driven by environmental awareness and regulatory shifts.


Background

Established: 2012
First Unit Franchised: 2017
Franchised Units: 207 / Franchise Units Open: 200
Company Owned Units: 0

States Registered In:  Non-Registration States

Not registered in: WA, HI, ND, RI, & SD

Canada Franchises: No
International Franchises: No


Support Training

Initial Training

Franchise training and support is delivered by a smart, enthusiastic and engaged team. Our new franchise training approach includes:

  • Quick Start Program
  • 5-Day Virtual and 5-Day Classroom and In-the-field Training (in Richmond, VA)

Quick Start Program

Conserva has developed a Quick Start Program to assist new franchisees to prepare to launch their business and get off to a fast start. There are approximately 200 specific tasks that are part of the Quick Start Program that is initiated immediately after signing a Franchise Agreement and before the franchisee attends classroom and field training.

The company uses the software tool, Teamwork®, to coordinate and sequence these critical launch tasks with new franchisees in order to make sure that the new operator has taken care of all of the details in order to have their business fully operational upon the completion of training. Regular meetings with the assigned Quick Start Coordinator ensure that progress is made each week in preparing the franchisee to launch their Conserva business.

New Franchise Training Program

  • Day 1: Introductions, Franchising Overview & Expectations, Introduction to Irrigation System Anatomy & Components
  • Day 2: Conserva Irrigation Partnerships & Irrigation System Design
  • Day 3: Repair & Maintenance Troubleshooting, Field Exercise: Design an Irrigation System Above Ground
  • Day 4: Field Training: Residential System Installation
  • Day 5: Field Training: Residential System Installation
  • Day 6: Customer Service, Sales Basics, System Efficiency Score Methodology, Sales Training
  • Day 7: Commercial Sales Process, Commercial Site Assessment Methodology, National & Regional Accounts
  • Day 8: Inbound and Outbound Marketing Systems
  • Day 9: Training on the Conserva IT Product Suite
  • Day 10: Business Management Systems, Finance & HR Systems

On-Going Support

  • Assigned Business Coach
    • Weekly meetings with coach
    • Quarterly P&L review with franchisee
    • Annual field visits to franchise location
  • Assigned Marketing Coordinator:
    • Develop annual marketing plan
    • Conduct monthly marketing deployment and SEO review
  • Assistance with irrigation technician development:
    • Assistance with sourcing, interviewing and hiring irrigation technicians
    • Career Tech Academy to train and develop technicians with little previous irrigation experience and as they progress to more advanced work
  • Ongoing CRM training and support
  • Weekly systemwide franchisee call with VP & Brand Leader
  • Mid-year franchisee recharge meeting
  • Annual franchise convention (with other Outdoor Living Brands franchise systems)
  • Circle of Excellence incentive trip for top-performing franchisees
  • Preferred vendor programs: irrigation products, vehicles, insurance, payroll, digital marketing, etc.
  • Distributor and manufacturing partnerships: Local business managers at The Toro Company, Hunter Industries and SiteOne® Landscape Supply also available to provide franchisee technical support and ongoing industry training


Ideal Candidate

Highly client service-oriented
Sales and marketing background
Outgoing individuals who enjoy building relationships and networking in their local communities
Self-starters, motivated, ambitious individuals wanting to build a scalable business
Ability to recruit, train, lead and retain a team of dedicated employees
Business management experience that includes P&L responsibility
Willing and comfortable following a proven franchise model and operating system
Competetive and results driven



Financial Detail

Cash Investment: $50,000
Investment Range: $125,000 - $160,000
Minimum Net Worth: $250,000
Franchise Fee: $49,500 Single Territory. Second territory is $40,000
Royalty: Tiered - 8%, 7%, 6%, 5%
Ad: 1.5%
Average Number of Employees: 2-3
Item 19: Yes
Visa-candidates: No
Semi-Absentee Ownership: No
Home Based: Yes
B2B: Yes
Master Franchise Opportunities: No
Veteran Discount: Yes,15% off first territory franchise fee




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