2017
10
₹ 1,20,00,000
₹ 10,00,000
₹ 1,20,00,000
No
Tyaani, founded by renowned filmmaker Karan Johar, is a premium Polki jewellery brand that brings heritage and royalty to modern fashion. Known for its exquisite uncut diamond (Polki) pieces crafted with traditional techniques, Tyaani is a fast-growing name in luxury Indian jewellery. The brand is now offering exclusive franchise opportunities across India for those passionate about high-end retail and jewellery.
Looking to invest in a premium brand with celebrity appeal and strong market demand? The Tyaani India Franchise is your golden ticket. Backed by Bollywood icon Karan Johar, Tyaani is a luxury jewellery brand specializing in fine Polki and handcrafted Indian jewellery, catering to modern and traditional tastes alike.
With India’s booming wedding and fashion industry, the demand for high-quality, designer jewellery is at an all-time high. Tyaani has carved a niche with its fusion of heritage craftsmanship and contemporary style—making it a trusted and aspirational brand for discerning customers.
Investing in a Tyaani Franchise means joining a fast-growing premium jewellery brand that combines celebrity influence with market demand.
Celebrity-Backed Brand: Karan Johar's endorsement adds aspirational value and massive brand visibility.
Exclusive Product Range: Authentic, handcrafted Polki jewellery not commonly available in retail chains.
Premium Target Audience: Appeals to high-net-worth individuals, brides, and fashion-forward women.
Strong Online & Offline Presence: Pan-India clientele through physical stores and e-commerce platform.
Repeat Customer Potential: High loyalty among wedding shoppers, gifting audiences, and style-conscious buyers.
High Profit Margins: Operates in a luxury segment with lucrative returns and low inventory risk.
India’s luxury jewellery market is projected to grow steadily due to increased demand in bridal jewellery, festive gifting, and everyday luxury wear—making Tyaani a high-potential investment.
Tyaani is a premium Polki jewellery brand founded by Karan Johar, one of India’s most celebrated filmmakers and fashion icons. Launched in 2017, Tyaani was created to revolutionize the Indian jewellery industry by offering handcrafted, uncut diamond (Polki) jewellery at accessible price points—without compromising on design, heritage, or luxury.
With a flagship studio in Mumbai, and stores across major Indian cities like Delhi, Hyderabad, and Bangalore, Tyaani has earned a strong brand identity that merges Bollywood glamour with traditional craftsmanship. The brand operates under Johar & Sons, and it caters to a clientele seeking authenticity, elegance, and sophistication in jewellery, especially for weddings and festive occasions.
Tyaani belongs to the luxury lifestyle and jewellery retail industry, a fast-growing sector in India driven by rising disposable incomes, wedding culture, and evolving fashion trends.
Tyaani ensures a robust support system to empower every franchise partner:
✅ Franchise Onboarding: Complete orientation on brand philosophy, customer service standards, and jewellery knowledge.
✅ Store Setup Assistance: Guidance on showroom design, visual merchandising, and layout planning aligned with Tyaani’s luxurious branding.
✅ Marketing & Advertising Support: Help with national campaigns, digital marketing, influencer tie-ups, and launch promotions.
✅ Staff Recruitment & Training: Support in hiring skilled staff and training them on product detailing, luxury sales, and customer engagement.
✅ Operational Support: Ongoing assistance in inventory management, pricing strategy, and seasonal collection rollouts.
✅ Technology Integration: POS systems, CRM tools, and online ordering support to ensure seamless operations.
Tyaani is seeking franchise partners who are passionate about luxury retail, fashion, and jewellery. The ideal franchisee should:
Have prior experience in retail, jewellery, or lifestyle business (preferred but not mandatory)
Be financially capable of investing in a premium retail outlet in a high footfall or luxury location
Possess strong managerial skills and a customer-first approach
Show commitment to maintaining the brand's premium standards and service quality
Be based in or willing to set up in metros and Tier 1 cities such as Mumbai, Delhi, Hyderabad, Bangalore, Chennai, Ahmedabad, or Kolkata
| Category | Details |
|---|---|
| Established Year | 2017 |
| Franchise Type | Luxury Jewellery |
| Franchise Units (India) | 10+ |
| Franchise Fees | ₹10 – ₹15 Lakhs |
| Total Investment Range | ₹1.2 Cr – ₹1.6 Cr |
| Minimum Investment Required | ₹1.2 Cr |
| Space Required | 500 – 800 sq. ft |
| Breakeven Period | 18–24 Months |
