Support Training

Our initial 2-week training program consists of 18 hours in a classroom
and 146 hours of on-the-job training at our corporate location in
Washington D.C., as well as on-site at the Owner’s location. During this
time, new Owners will learn everything from recipes, ordering, ingredients,
processes, POS (CAKE by Sysco), inventory, management, employee
training, hiring, marketing, grand opening assistance, and location-specific
opportunities.

Ongoing Support
The training and support will never end as we continuously grow and adapt. Our training team will assist franchisees during the grand opening. Once the café is open, our Franchise Success Managers will be supportive. They will set up weekly calls to review KPIs, assist with any operation questions, and inform owners about new happenings, such as our Toast of the Month and seasonal promotions. Our marketing manager will also make monthly calls to support local promotions and partnerships.

Field Support
Our real estate team will assist with site selection, permitting, contractor and subcontractor selection, construction, and inspection. They will review quotes to ensure the build-out costs are at or below the market. If new Franchisees prefer, the Toastique Team can perform the general contracting of new locations themselves.

Marketing
We require 2% of gross sales weekly to be allocated to the brand development fund and 2% to be spent on local marketing efforts.
The brand development program is on hold for existing and new Franchisees to ensure 2025 is our most successful year yet.

Our experienced marketing team, with 12+ years of advertising and digital marketing experience, assists franchisees with their grand opening campaigns and provides current and new marketing assets.

Each location will have its own independent Facebook, TikTok, and X pages to interact with its local community and promote its location.