2024
2
$200,000
$60,000
$960,200
No
The Plunge House® is an innovative, member-exclusive wellness club revolutionizing recovery and self-care with a curated mix of amenities rooted in science-backed therapies. Designed for individuals seeking peak physical and mental performance, The Plunge House offers cold plunge tubs, hot tubs, infrared sauna, and a Vitamin C-infused shower—creating a restorative space for detoxification, inflammation reduction, improved circulation, muscle recovery, and enhanced skin care.
With the rising demand for holistic wellness experiences and biohacking therapies, The Plunge House is perfectly positioned at the intersection of longevity, recovery, and self-optimization. Franchisees benefit from a cutting-edge concept with multiple recurring revenue streams through membership models, add-on services, and retail products.
Whether you're a health-conscious investor, wellness entrepreneur, or someone passionate about helping others feel their best, The Plunge House offers a turnkey business with scalable potential in a booming industry.
Established: 2024
First Unit Franchised: 2024
Total Units: 2
Company Owned Units: 1
PENDING on FDD registration in: CA, CT, GA, HI, IL, IN, KY, MD, MN, NY, ND, RI, SD, VA, WA, WI
Canada Franchises: No
International Franchises: No
What makes Plunge House a great franchise to own and operate?
Now part of the LFG Family of Brands, Plunge House will leverage an educated yet fragmented market with existing awareness and high demand in markets nationwide and provide a business opportunity for entrepreneurs to enjoy an outstanding high-margin business that is straightforward to operate. Plunge House is the first and only nationally franchised model that offers hydro contrast therapy in a Membership Exclusive communal setting.
Plunge House Points of Differentiation/Competitive Advantage
Financial Assistance Provided: No
Site Selection Assistance: Yes
Specify: In House Project Management Team
Lease Negotiation Assistance: Yes
Specify: In House Project Management Team
Recruiting Assistance: No
Cooperative Advertising: No
Management Strength
Adam Rice—Founder and CEO. Adam has had an entrepreneurial spirit since his teenage years. He lost 75lbs at 16 and that journey changed his life. Adam played baseball at a Community College in Chicago and then transferred to play at Coastal Carolina; this then led him to the Cape Cod league. Adam started franchising ISI Elite Training in 2019 with the first franchise location opening in Augusta, GA. Today ISI is approaching 60 doors open with another 40 projected to open. Adam has quickly become a world-class franchisor and is leveraging his learnings and Relentless Brands to grow Plunge House.
Amanda Hall—Co-Founder. Amanda has a vast background in building systems and sales processes to drive revenue. She spent 17 years at Verizon Wireless, started selling pagers & phones and quickly worked her way up to managing stores and doing outside sales. Amanda started working at Burn Boot Camp when they began franchising in 2016. She spent 5 years with BBC and helped get all their processes in place (270+ open locations and 400 sold) as VP of Operations. Amanda then went to Clean Juice as COO for a year and then met Adam, who was looking for a COO a the time for ISI. Amanda started as COO of ISI in 2020 and then cofounded Relentless Brands 1.5 years ago.
Adam and Amand have assembled a robust support system at Relentless Brands and are leveraging it as a shared services model. RB has a CMO, Graphic Designer, and Brand video producer on the Marketing Team, VP of Operations, Director of Brand Standards & Training, Franchise Opening Coach, Franchise Business Coach, and additional team members who all combined, offer tremendous systems & support to their franchise partners.
Plunge House Franchisor Support
Initial training, on-going support, help lines, call center, field support, annual meetings, advertising, central purchasing, etc.
Relentless Brands Franchisor Support:
Retail and Project Management Company under Relentless Brands that supports real estate and construction management. They have their own retail company where everything is cut and sewn in-house, passing savings and economies of scale on to their franchise partners.
Tattle –In-house call center. They have created a service to alleviate franchise partners' biggest pain point--turn over at the front desk position. With Tattle, on average it takes 27 seconds from receiving a cold lead to a booked intro session. There is a required 1K a month expense for Tattle and digital ads/meta/google is optional for $375/month. Tattle will help with presales and open locations from 9-6pm across all time zones 7 days a week (11-3 on sat/sun). They will also handle organic event leads as well. There will be an AI voice for after-hours; this will become a big part of the presale process (tier pricing release) and help keep payroll down for franchise partners.
An ideal owner of The Plunge House® would be passionate about health and wellness, particularly in areas like cold water immersion, heat therapy, and holistic recovery. This passion should be backed by a strong understanding of wellness trends and scientific benefits, allowing the owner to position the brand effectively. They should be dedicated to creating a genuine wellness environment that attracts members seeking to improve their well-being.
In addition to wellness expertise, the owner needs strong business and leadership skills. Experience in running or managing a business, particularly in the wellness or hospitality industry, is crucial for handling daily operations, finances, and team management. They should be adept at building a customer-centric culture, leading a motivated team, and driving membership growth through effective marketing and sales strategies.
Finally, the owner must excel at community building and networking to grow The Plunge House® brand. This includes engaging with local wellness professionals, creating partnerships, and maintaining high standards in facility management. Strong leadership, adaptability, and the ability to resolve issues quickly will help ensure long-term success and member satisfaction.
Cash Investment: $200,000
Total Investment: $598,500 - $960,200
Minimum Net Worth: $500,000
Single Unit Franchise Fee: $60,000
Franchise Fee for Each Additional Unit: $40,000
Royalty: 7%
Average Number of Employees: 6
Item 19: No
Visa Candidates: No
Passive Ownership: No
Semi-Passive Ownership: Yes
Specify: Once the business is up and running smoothly, semi-passive ownership can be effective.
Home-Based: No
B2B: No
Master Franchise Opportunities: No
Veteran Discount: No
