2015
50
$150,000
$60,000
$695,000
No
The NOW Massage is a rapidly growing wellness brand that redefines the massage experience through elevated design, natural materials, and curated aesthetics. Built around the belief in the healing power of touch, The NOW offers a customizable, high-quality massage experience in a serene, boutique setting. Franchisees benefit from a turnkey business model, a strong brand identity, and an expanding market of wellness-focused consumers.
Founded in 2015 in Los Angeles, The NOW Massage has gained national attention for making self-care accessible and stylish. The brand capitalizes on the booming wellness industry and has expanded through franchising to meet rising demand. The company stands out for its minimalist interiors, soothing rituals, and menu of three core massage styles, offered at an accessible price point.
The NOW Massage offers comprehensive franchise support, including:
Initial training: Business operations, customer experience, marketing, and hiring.
Site selection & build-out: Real estate support, location analysis, and interior design assistance.
Marketing support: Grand opening campaigns, social media assets, and digital marketing guidance.
Ongoing support: Field support, operational resources, regular training updates, and access to proprietary systems.
Franchisees also gain access to the NOW app, scheduling software, and centralized vendor programs.
The ideal candidate for The NOW Massage franchise:
Has a passion for wellness, beauty, or hospitality.
Possesses strong leadership and people management skills.
Is business-savvy with a commitment to customer experience.
Preferably has experience in operations or retail management.
Values design, community, and a modern brand aesthetic.
Semi-absentee owners are welcome with a qualified general manager.
Franchise Fee: $60,000
Total Investment Range: $475,000 – $695,000
Minimum Net Worth Required: $500,000
Minimum Liquid Capital Required: $150,000
Ongoing Royalty Fee: 6% of gross revenue
Marketing Fund Contribution: 1%–2% of gross revenue
Franchise Units (USA): Over 50 locations and rapidly growing
Established Year: 2015
Franchising Since: 2019
