1999
100
₹ 10,00,000
₹ 2,00,000
₹ 10,00,000
No
Stovekraft is one of India's leading kitchen appliance brands, known for its innovation, quality, and affordability. As the parent company of popular household names like Pigeon, Gilma, and Black+Decker (India), Stovekraft offers franchisees the opportunity to tap into the booming home appliance and modular kitchen market.
With a well-established distribution network and brand recall, the Stovekraft franchise model is ideal for entrepreneurs who wish to associate with a reputed Indian consumer brand offering a broad range of kitchen solutions including pressure cookers, gas stoves, chimneys, non-stick cookware, and small appliances.
✅ Established and Reputable Brand with 25+ years of legacy
✅ Diverse Product Portfolio including cooktops, pressure cookers, mixer grinders, chimneys, induction stoves, air fryers, etc.
✅ Growing Market Demand driven by urbanization, nuclear families, and increasing kitchen modernization
✅ Backed by Innovation with state-of-the-art R&D and manufacturing units in Bengaluru and Baddi (HP)
✅ Competitive Pricing strategy caters to both budget and premium customers
✅ Franchisee-Friendly Model with low investment and high returns
✅ Strong Brand Recall with Pigeon being a household name
Profitability & Growth Potential:
With the Indian home appliance market expected to reach INR 1.5 trillion by 2027, and increasing demand for branded, energy-efficient, and affordable kitchen products, Stovekraft offers unmatched growth potential and ROI.
Company Name: Stovekraft Limited
Founded: 1999
Headquarters: Bengaluru, Karnataka, India
Brands Under Stovekraft: Pigeon, Gilma, Black+Decker (India)
Business Type: Manufacturing and Retail – Kitchen Appliances & Modular Kitchens
Stock Listed: NSE & BSE (Publicly listed company)
Stovekraft Limited, founded in 1999 by Rajendra Gandhi, is one of India’s largest manufacturers of kitchen appliances and cookware. Headquartered in Bengaluru, Karnataka, Stovekraft has emerged as a market leader in the home and kitchen segment with a strong presence across India and global markets.
The company operates under renowned brands like:
Pigeon – Budget-friendly, everyday kitchen essentials
Gilma – Premium kitchen solutions including chimneys and hobs
Black+Decker – High-end appliances for the modern Indian household (licensed partnership)
Stovekraft has a widespread distribution network in over 25 states, with a presence in more than 65,000 retail outlets, and a growing online footprint through major e-commerce platforms. It is a listed company on NSE and BSE, offering credibility, trust, and transparency.
Industry Category: Kitchen Appliances, Consumer Electronics, Home & Living
Stovekraft provides end-to-end support to ensure your franchise is a success:
✅ Product & Technical Training – Comprehensive training on product features, sales pitches, and customer service.
✅ Marketing & Branding Support – Local advertising, promotional material, and digital marketing assistance.
✅ Store Setup Guidance – Support with store layout, display designs, inventory setup, and launch.
✅ Ongoing Operational Support – Supply chain, billing systems, software, and logistics support.
The ideal franchise partner for Stovekraft should:
Have a passion for retail and home solutions
Possess basic business acumen and customer service skills
Own or rent a retail space (200-600 sq. ft.) in a high-footfall area
Be ready to invest in inventory and setup
Prior retail or appliance industry experience is a plus (not mandatory)
| Component | Amount (INR) |
|---|---|
| Franchise Fee | ₹2 – ₹5 Lakhs |
| Setup Cost | ₹8 – ₹15 Lakhs |
| Total Investment | ₹10 – ₹20 Lakhs |
| Minimum Investment | ₹10 Lakhs |
| Franchise Units (India) | 100+ (including Gilma showrooms) |
