Description
Maaco – North America’s Bodyshop
Maaco, North America’s #1 auto paint and collision repair franchise, is part of the Driven Brands, Inc. family—North America’s largest automotive aftermarket franchisor, headquartered in Charlotte, NC. With 400+ independently owned and operated locations across the U.S. and Canada, Maaco is an iconic, industry-leading brand with over 50 years of experience and no national competition. As the go-to solution for both consumer and fleet vehicle repair, Maaco offers franchisees a proven, scalable business model with strong brand recognition, operational support, and multiple revenue streams.
What Makes Maaco Stand Out?
- Backed by Driven Brands: As part of Driven Brands, the largest automotive services company in North America with over 4,500 locations across its portfolio, Maaco benefits from world-class resources, corporate expertise, and proven industry leadership. This backing provides franchisees with an added layer of confidence and support.
- Revenue Potential: Top 50% of Maaco centers generate over $2 million in annual revenue, with an average EBITDA of $400,000. This proven profitability makes Maaco an excellent investment opportunity.
- Comprehensive Support: From real estate assistance to marketing strategy and ongoing operations coaching, we ensure our franchisees are set up for success.
- Scalability: Maaco’s model is designed to grow with you. Whether you’re starting with one location or expanding to a network of 20+, Maaco has the tools and support to guide you every step of the way.
- Fleet Partnerships: Collaborations with major companies like Enterprise, Hertz, and CARMAX generate consistent revenue streams.
- Risk Mitigation: Maaco’s strong brand recognition, 53+ years of experience, proprietary systems, and access to Driven Brands’ resources significantly reduce operational and financial risk for franchisees.
Maaco’s legacy and ongoing innovation position us as the premier choice for entrepreneurs looking to enter or expand within the auto repair industry. Whether you’re an experienced operator or a first-time investor, Maaco’s proven system provides the tools and opportunities to succeed.
Background
Established: 1972
First Unit Franchised: 1972
Franchised Units: 400+
Company-Owned Units: 0
States Registered In: All 50 States
Revenue & Gross Profit Potential (from Item 19 of the FDD):
- Top 50% Average Gross Receipts: $2,081,198
- Systemwide Average Gross Receipts: $1,578,050
- Top 50% EBITDA: $398,519 (19.1%)
- Systemwide Average EBITDA: $267,451 (16.9%)
Total Investment:
- Option 1: Auto Body Conversion Center (most common): $172,500 to $605,500
- Option 2: Ground-Up Build: $622,500 to $1,275,500
- Minimum Net Worth: $900,000+
- Liquidity Requirement: $420,000
- Credit Score Requirement: 700+
- Franchise Fee: $45,000 (Single Unit); $87,500 (for 3 Units)
Royalty Structure:
- Standard Royalty: 4% for the first 6 months, increasing to 8% thereafter.
- Multi-Unit Royalty Incentive: Developers signing an Area Development Agreement (ADA) for 3+ units benefit from:
- Year 1: 1% royalty
- Year 2: 2% royalty
- Year 3: 2% royalty
- Standard royalties apply for the remainder of the term.
Advertising Fees:
- $1,200 per week for local advertising contributions.
Additional Information:
- Passive Ownership: Yes
- Home-Based Opportunity: No
- B2B Focus: Yes
- Master Franchise Opportunities: No
- Veteran Discount: Veterans receive a royalty ramp incentive of 4% for the first two years of operation.
Support Training
- 3 weeks of intensive management training at Maaco Headquarters
- No automotive experience necessary!
- We teach you everything you need to know, from learning the phone track to managing the production flow and sales.
- 3+ weeks of on-the-job training for both you and your employees. We help you:
- Interview and train your initial crew
- Bring customers through the door and learn how to manage them
- 6-12 months of new center development oversight
- We help you stay on track with our model and adhere to production and management standards.
- Annual Fall Convention and Spring Operations meetings, Maaco University, Rally Point, Driven Dash Marketing Portal, eStore for central purchasing, and many more supportive programs
Ideal Candidate
There are 2 possible types of franchisees:
- Owner/Operator - Oversees day to day activities, while being the face of the office.
- Semi Absentee Owner - Passes along responsibilities to an office manager and are responsible for the fees.
There is no previous automotive experience necessary in order to be a Maaco franchisee. We look for sales aptitude, financial management skills, managerial experience and the ability to personally devote the time and effort necessary to develop a market and delegate unit-level operations to managers and employees.
- Investment firms looking to diversify
- High net worth individuals with leadership experience
