2003
72
$250,000
$45,000
$867,650
No
Honest-1® is the only national company to operate full-service, customer centric, and eco-friendly auto care centers. We want to ensure our customers are thoroughly educated on the systems and services necessary to keep their vehicles in the best running condition possible. Honest-1® centers are designed to be family friendly with upscale features like tiled lobbies, leather easy chairs and couches, Internet cafe, complimentary beverages, large screen TVs, children's play areas secured by a low wall, tiled and upscale restrooms, and exceptionally clean work areas.
Established: 2003
First Unit Franchised: 2003
Franchised Units: 72
Company Owned Units: 0
States Registered In: CA, FL, IL, IN, MD, MI, MN, NE, NY, TX, UT, WA, WI, CT, KY, VA
Cash Investment: $250,000 (liquid asset min required)
Total Investment: $223,150 to $867,650
Minimum Net Worth: $700,000
Franchise Fee: $45,000 Single Unit
Royalty: 6%
Ad: 1%
Average Number of Employees:8-10
Passive Ownership: No
Home Based: No
B2B: Yes
Master Franchise Opportunities: No
Financial Assistance Provided: No
Site Selection Assistance: Yes
Lease Negotiation Assistance: Yes
Recruiting Assistance: Yes
Co-Operative Advertising: Yes
Training: Unit:Honest-1® provides a complete training program for all of our franchisees and its employees called The Lift.
Our training programs are designed to give you the knowledge, tools and skills needed in order to become a successful Center Operator. Our initial program for a new franchisee is comprised of two weeks of owners school and one week of managers school. All new franchisees must complete Manager School, Owners School and Field Training.
The ideal candidate comes from a upper-mid to upper level executive management background. Successful single unit operators spend 50% of their time on customer relations, observation, and coaching, and 50% marketing advertising, and administrative duties. Successful candidates have a passion for honesty and customer service. They have highly developed organizational, financial, sales, customer service, decision making skills and are driven self-starters.
