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GrassRoots Franchise Opportunity

Minimum Investment

$25,000

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Established

2002

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Franchise Units

23

payments

Minimum Investment

$25,000

payments

Franchise Fee

$49,500

payments

Total Investment Range

$200,000

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Home Based

Yes

Description

GrassRoots is a family-operated lawn care company founded in 2002 by Josh Wise, who saw an opportunity to make a change in the lawn care industry. With a focus on excellent customer service and industry innovation, GrassRoots has grown into one of the most trusted names in tree and turf care. From its humble beginnings, Josh's goal was simple: to provide a better lawn care experience by focusing on the things that truly matter to customers.

As a lawn care service franchise, GrassRoots has built a reputation for reliability and expertise in maintaining beautiful, healthy lawns. With state-of-the-art techniques and a commitment to customer satisfaction, we’ve become the best lawn care service provider for both residential and commercial customers. Over the years, we’ve continued to innovate, offering cutting-edge solutions to meet the ever-changing needs of our clients.

Joining GrassRoots means becoming part of a franchise that values quality, trust, and long-lasting relationships. Whether you're looking for an established lawn care business or eager to provide high-quality tree and turf care services, GrassRoots offers you the perfect opportunity to grow your business while delivering exceptional results to your community.

Start your journey with GrassRoots today and experience why we're the BEST lawn care company to be a part of.


Background

Established: 2002
First Unit Franchised: 2019
Franchised Units: 23
Company Owned Units: 1
States Registered In: Alabama - AL, Arizona - AZ, Arkansas - AR, Colorado - CO, Connecticut - CT, Delaware - DE, Florida - FL, Georgia - GA, Idaho - ID, Illinois - IL, Indiana - IN, Iowa - IA, Kansas - KS, Kentucky - KY, Louisiana - LA, Maine - ME, Maryland - MD, Massachusetts - MA, Michigan - MI, Minnesota - MN, Mississippi - MS, Missouri - MO, Montana - MT, Nebraska - NE, Nevada - NV, New Hampshire - NH, New Jersey - NJ, New Mexico - NM, North Carolina - NC, North Dakota - ND, Ohio - OH, Oklahoma - OK, Oregon - OR, Pennsylvania - PA, Rhode Island - RI, South Carolina - SC, South Dakota - SD, Tennessee - TN, Texas - TX, Utah - UT, Vermont - VT, Virginia - VA, Washington - WA, West Virginia - WV, Wisconsin - WI, Wyoming - WY
Canada Franchises: No
International Franchises: No


Support Training

Financial Assistance Provided: No
Site Selection Assistance: Yes
Lease Negotiation Assistance: Yes
Recruiting Assistance: Yes
Cooperative Advertising: Yes
Training:
Classroom training 40 hours, On-The-Job-Training 40 hours, weekly calls with franchisor and calls with the entire franchise system, annual conference. Daily access to your Franchise Field Coach. 



Ideal Candidate

IDEAL CANDIDATE:

  • A drive to succeed 
  • Ability to follow a proven business model
  • Strong sales and customer service skills 
  • Strong time management skills
  • High personal standards
  • Ability to meet initial investment requirements
  • Targeted experiences may include industry experience, prior sales experience, & business owners


A DAY IN THE LIFE of a GRASSROOTS OWNER: 

  • Managing Programs & Services
  • Managing Employee Performance
  • Product Knowledge and Inventory Management
  • Customer Communications
  • Marketing Implementation
  • Company Financials and Accounting 
  • Truck and Equipment Maintenance
  • Community Networking



Financial Detail

  • Cash Investment: $25,000 to $50,000
  • Total Investment: $150,00 to $200,000,  includes franchise fee, downpayment for truck, start up marketing, products, and much more 
  • Minimum Net Worth: $250,000
  • Franchise Fee: $49,500
  • Royalty: 6%
  • Ad: 1%
  • Item 19: No
  • Average Number of Employees: 1
  • Visa Candidates: Yes
  • Passive Ownership: Yes
  • Home-Based: Yes, warehouse to house truck and products needed.
  • B2B: Yes
  • Master Franchise Opportunities: No
  • Veteran Discount: Yes, 20%



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