2006
150
$1,370,000
$50,000
$1,370,000
No
Goldfish Swim School is a premier learn-to-swim facility for kids ages 4 months to 12 years, offering a safe, fun, and nurturing environment. The brand is recognized for its proprietary curriculum, impressive customer service, and vibrant, tropical-themed facilities. Goldfish Swim School franchises provide an opportunity to own a rewarding business that makes a lifelong impact on children's lives through water safety education.
Founded in 2006 by parents and entrepreneurs Jenny and Chris McCuiston, Goldfish Swim School was created to fill the need for a better way to teach children how to swim. With a strong foundation in child development, swim instruction, and business operations, the company has expanded rapidly across the U.S., becoming a leader in the swim school industry.
Goldfish Swim School provides a comprehensive support system that includes:
Site selection & build-out assistance
Operations training at Goldfish University
On-site training and grand opening support
Marketing and brand development resources
Proprietary curriculum and IT systems
Ongoing business coaching and field support
Franchisees benefit from a dedicated support team that guides them from launch to growth phases and beyond.
The ideal Goldfish Swim School franchisee is:
Passionate about child development and water safety
A strong leader with management or business experience
Community-focused and eager to build relationships
Capable of hiring, training, and inspiring a team
Financially qualified and driven to scale a multi-unit opportunity
Experience in aquatics is not necessary—Goldfish provides all required training.
Total Investment Range: $1,370,283 – $3,228,858
Minimum Investment Required: $1,370,000
Franchise Fee: $50,000
Royalty Fee: 6% of gross revenue
Marketing Fee: 2% of gross revenue
Franchise Units (2024): 150+ locations across the U.S.
