Description
Canopy Lawn Care is transforming the traditional lawn care industry with a modern, tech-driven, and eco-conscious approach. Unlike typical landscaping services, Canopy focuses exclusively on fertilization and weed control using proprietary agronomic science, AI-powered quoting, and subscription-based recurring revenue. With no mowing or pruning involved, this low-labor, asset-light model is perfect for entrepreneurs seeking a scalable business with minimal overhead and high margins.
Backed by Empower Brands, Canopy provides unmatched training, marketing support, and automation tools to help franchisees grow fast—whether you're looking to build wealth on the side or scale into a full-time operation. It's the ideal franchise for forward-thinking professionals who want predictable income, sustainable practices, and long-term business success.
Background
Established: 2016
Started Franchising: 2023
Industry: Landscape Services
Company Owned Units: 4
Currently focused on US development
Flexible Ownership Models: Owner-Operator, Semi-Absentee/General Manager
Backed by Empower Brands
Support Training
Confirmation Day Structure
2-Day Event at Empower Brands HQ in Richmond, VA
Initial Training
4 Days virtual
5 days in person (Raleigh, NC or Richmond, VA)
On-Going Support
- Empower Brands shared services support
- Dedicated business coach
- Access to turfgrass scientist
Marketing Strategies
Combination of online and offline marketing to generate direct customer leads, as well as outreach to landscape businesses to work as a subcontractor to them for lawn care services.
Ideal Candidate
Owner-Operator
- Opportunity to start with one employee (owner-operator) and add technician as customer base grows
- Business Development; B2B partnerships, B2C lead generation and sales, local marketing efforts
- Operations Management; scheduling/routing, product ordering/inventory, customer communication
- HR – employee care, recruiting, hiring, firing, etc.
Semi-Absentee/GM Model
- Lead, manage, and develop the operations manager
- Facilitate key partnerships
- Review financial statements
- Invest in the business
IDEAL CANDIDATE
- Sales-oriented
- Opportunity to maintain current career(s) while building Canopy business
- Solid leader
- Service-oriented
- Highly motivated
Financial Detail
Item 7 Single Unit Investment Range: $97,900 - $185,200
Minimum Net Worth: $250,000 / Liquidity: $50,000
Franchise Fee: 1 Unit - $49,500 / 2 Units - $91,500 / 3 Units - $129,500
Royalty: 8%
Ad Fund: Not currently collected
Average Number of Employees: 2
E2/Visa Candidates: Yes
Home-Based
B2C primarily with B2B opportunity
Veteran Discount: Yes = 15% off initial territory franchise fee
Item 19 Earnings Claims
- Revenue: $963,529
- Revenue Less Disclosed Expenses: $222,375 (23.1%)
- Customer Retention Rate: 83.8%
- Average Revenue per Customer Account: $957.78