2024
50
₹ 1,20,00,000
₹ 10,00,000
₹ 1,20,00,000
No
Birla Opus, the home and lifestyle brand from the Aditya Birla Group, is redefining premium furniture and interior experiences in India. With a focus on innovation, design, and sustainability, Birla Opus offers a unique business opportunity for entrepreneurs looking to enter the booming Indian furniture and home décor market through a reputed legacy brand.
Launched in 2024, Birla Opus is a venture of Aditya Birla Group, one of India’s largest and most respected conglomerates. The brand was conceptualized to meet the growing demand for quality lifestyle products and aspirational living. With flagship experience centres and digitally integrated services, Birla Opus aims to tap into India's growing urban and semi-urban demand for smart, elegant furniture solutions.
Birla Opus provides comprehensive support to its franchise partners, ensuring a smooth onboarding and successful store operation. Support includes:
Store design and layout assistance
Training for sales and technical staff
Inventory planning and product selection
Marketing and branding support
Tech and digital POS setup
Ongoing operations consulting
Birla Opus seeks passionate and design-conscious entrepreneurs who:
Have experience in retail or real estate
Possess business acumen and a customer-first mindset
Are capable of investing in a premium retail brand
Can manage a team and maintain brand quality
Are willing to follow brand SOPs and guidelines
Franchise Fee: ₹10 Lakhs to ₹15 Lakhs
Total Investment Range: ₹1.2 Crores – ₹2.5 Crores
Minimum Investment: ₹1.2 Crores
Franchise Units (Planned by 2025): 50+ stores across India
Area Required: 2,000 – 5,000 sq. ft. (preferably high footfall areas or premium zones)
