Description
Ageless Fitness was founded with a heartfelt mission to provide functional fitness and post-physical therapy continuity of care to older adults. With the aging population in the US, there is a growing need for fitness programs tailored to the unique needs of older individuals, whether they are new to exercise or returning to it. Ageless Fitness meets this need by offering a franchise system that is easy to start, operate, and grow.
Our offerings include a functional fitness studio with various layout options to fit an investor's budget, as well as a fitness program specifically designed for our target clients. We provide comprehensive training and ongoing support in sales, management, and daily operations.
As people age, they may face various cognitive and physical conditions. Regular exercise is crucial in slowing the progression of these conditions, yet there are limited fitness programs focused on the aging population. Ageless Fitness addresses this gap, ensuring that older adults have access to the fitness resources they need to maintain their health and well-being.
Background
Established: 2020
First Unit Franchised: 2021
Franchised Units: 2
Company Owned Units: 1
States Registered In: Florida - FL, Texas - TX
Canada Franchises: No
International Franchises: No
Support Training
Financial Assistance Provided: No
Site Selection Assistance: No
Lease Negotiation Assistance: No
Recruiting Assistance: Yes
Specify: Job descriptions, interview assistance, onboarding assistance
Cooperative Advertising: Yes
Specify: Assistance with finding best avenues and marketing company vetting.
Training : Franchise training at Ageless Fitness is comprehensive and designed to equip franchisees with the knowledge, skills, and tools necessary to successfully operate a fitness studio tailored for older adults. The training program typically includes the following components:
- Initial Training:
- Business Operations: Overview of franchise operations, including studio setup, equipment procurement, and administrative procedures.
- Financial Management: Guidance on financial planning, budgeting, and understanding financial reports specific to a fitness business.
- Legal and Compliance: Training on legal requirements, contracts, franchise agreements, and adherence to local regulations.
- Fitness Program Training:
- Functional Fitness and Post-Physical Therapy: Instructions and procedures on designing and implementing fitness programs suitable for older adults, focusing on safety, effectiveness, and adaptation to individual needs.
- Continuity of Care: Strategies for maintaining ongoing relationships with clients transitioning from physical therapy or needing specialized fitness routines.
- Sales and Marketing:
- Dedicated pre-opening sales campaigns and ongoing marketing support through vetted third party partner.
- Customer Acquisition: Techniques for attracting and retaining clients within the target demographic.
- Marketing Strategies: Development of marketing plans, use of digital marketing tools, and leveraging cooperative advertising opportunities.
- Branding and Customer Service: Ensuring consistency in brand messaging and providing exceptional customer service to enhance client satisfaction and retention.
- Operational Support:
- Staff Training: Guidelines for hiring, training, and managing staff members, including fitness trainers and administrative personnel.
- Technology and Systems: Familiarization with software systems used for scheduling, client management, and operational efficiency.
- Quality Assurance: Implementation of standards and protocols to maintain service quality and safety across all franchise locations.
- Ongoing Support:
- Franchise Support Team: Access to ongoing support from Ageless Fitness headquarters, including regular communication, updates on best practices, and troubleshooting assistance.
- Networking Opportunities: Participation in franchisee meetings, workshops, and conferences to share insights and strategies with fellow franchise owners.
The franchise training at Ageless Fitness is structured to ensure that franchisees are well-prepared to launch, manage, and grow their fitness studio effectively while maintaining the high standards of service and care expected from the Ageless Fitness brand.
Ideal Candidate
The ideal candidate for an Ageless Fitness franchise possesses a blend of specific qualifications, experiences, and personal qualities that align with the mission and values of the brand. Here’s a detailed profile of the ideal franchisee:
Must-Haves:
- Passion for Working with Older Adults:
- Genuine empathy and dedication to improving the health and wellness of older adults.
- Understanding of the unique challenges and needs of the senior population.
- Experience in Senior Services:
- Prior experience in senior care, healthcare, physical therapy, or related fields is highly beneficial.
- Familiarity with senior community resources, networks, and industry dynamics.
- Educational Background:
- Preferably holds a degree in fields such as Kinesiology, Exercise Physiology, or related disciplines.
- Academic background that demonstrates knowledge and understanding of health, fitness, and aging.
- Entrepreneurial Spirit:
- Strong business acumen with experience in managing or owning a business.
- Ability to make strategic decisions, manage finances, and drive business growth.
- [Commitment to Quality and Service Excellence:
- Dedication to upholding Ageless Fitness standards for fitness programs, customer service, and operational excellence.
- Willingness to prioritize client satisfaction and community engagement.
Would Be Bonus Traits:
- Marketing and Sales Skills:
- Experience in sales, marketing, or customer acquisition strategies.
- Ability to implement local marketing initiatives and leverage cooperative advertising opportunities effectively.
- Leadership and Management Skills:
- Previous experience in managing teams, including hiring, training, and motivating staff.
- Capability to delegate responsibilities and oversee day-to-day operations.
- Community Engagement and Networking:
- Proven ability to build relationships within the local community and establish partnerships with senior-focused organizations.
- Participation in community events to promote the Ageless Fitness brand and attract clients.
- Adaptability and Learning Agility:
- Willingness to learn and adapt to the evolving needs of the fitness and senior services industries.
- Openness to implementing new technologies or best practices recommended by Ageless Fitness headquarters.
- Financial Stability:
- Demonstrated financial stability and ability to invest in and sustain a franchise business.
- Understanding of budgeting, financial planning, and profitability metrics specific to the fitness industry.
