2015
40
$350,000
$40,000
$550,000
No
7Spice Burgers and Wraps offers a vibrant, flavor-packed dining experience that reinvents the traditional burger and wrap. The concept centers around using a unique blend of exotic spices, fresh locally sourced produce, and premium proteins to deliver a menu that appeals to adventurous food lovers and health-conscious consumers alike.
The brand’s fast-casual format allows for quick service without sacrificing food quality or taste. Customers enjoy an inviting and contemporary ambiance, ideal for dine-in, takeout, or delivery. 7Spice’s diverse menu caters to a wide range of dietary preferences, including vegetarian, vegan, and gluten-free options, making it inclusive and trendy.
Positioned as a lifestyle brand that celebrates bold flavors and cultural fusion, 7Spice Burgers and Wraps has cultivated a loyal customer base and strong social media presence, reinforcing its reputation as a modern, health-conscious alternative to traditional burger chains.
Unique Selling Points (USPs): 7Spice stands out with its signature spice blends that deliver an unmatched flavor experience. The brand’s commitment to fresh, locally sourced ingredients and accommodating diverse dietary needs adds significant market appeal.
Growing USA Market Demand: Fast-casual dining continues to dominate the restaurant sector, with consumers seeking convenient, high-quality meals that are both flavorful and healthy. The demand for ethnic and globally inspired flavors is surging, positioning 7Spice for robust growth.
Consumer Trends: Increased consumer awareness about food quality, dietary restrictions, and flavor exploration align perfectly with 7Spice’s product offerings. The brand taps into trends like clean eating, plant-based options, and sustainable sourcing.
Growth Potential: With over 40 units already operating and an aggressive expansion plan, the franchise is poised for rapid scaling. The scalable operational model and relatively low startup costs compared to full-service restaurants enhance growth opportunities.
Brand Popularity & Profitability: Established brand recognition, combined with effective marketing and consistent product quality, translates into strong customer loyalty and high repeat business. Franchisees benefit from multiple revenue streams, including dine-in, takeout, delivery, and catering.
Founded in 2015, 7Spice Burgers and Wraps quickly emerged as a fresh and innovative fast-casual dining concept specializing in flavorful, spice-infused burgers and wraps. The brand was established by culinary entrepreneurs Michael Tran and Jessica Lee, who envisioned a menu that combines bold, global spices with classic American favorites to create a unique taste experience.
Over the past decade, 7Spice has expanded to over 40 franchise units nationwide with a rapidly growing presence across key metropolitan areas in the USA. Privately owned by its founders and backed by a dedicated management team, 7Spice operates within the fast-casual restaurant industry, targeting consumers who crave quick yet high-quality, flavorful food options.
The brand journey has been marked by innovation in flavor profiles, sustainable sourcing, and a strong commitment to customer satisfaction — all while maintaining competitive pricing and a scalable franchise model. 7Spice continues to carve out a niche in the highly competitive burger and wrap segment, distinguishing itself through its bold spice blends and fresh ingredients.
7Spice Burgers and Wraps offers a comprehensive franchise support system designed to maximize franchisee success:
Pre-Launch Support: Site selection guidance, market analysis, lease negotiation assistance, and initial training to ensure a strong launch foundation.
Operational Training: Intensive hands-on training covering food preparation, quality control, health and safety compliance, inventory management, and customer service excellence.
Marketing Support: National and regional marketing campaigns, social media strategy development, local store marketing guidance, and promotional material provision to drive customer traffic.
Academic Resources: Access to an online knowledge base, operational manuals, recipe databases, and regular webinars on industry best practices.
Ongoing Support: Continuous field support from franchise development managers, periodic performance reviews, supply chain management assistance, and innovation updates to keep the brand competitive.
The ideal franchisee for 7Spice Burgers and Wraps is an entrepreneurial individual or business entity with a passion for the food and hospitality industry and a strong desire to grow a successful fast-casual restaurant. This franchise is best suited for candidates who combine business acumen with a dedication to customer service and brand values.
Key Characteristics and Qualifications:
Passion for Food and Customer Experience: The franchisee should have a genuine enthusiasm for delivering high-quality, flavorful food and exceptional customer service. A strong commitment to maintaining brand standards and creating a welcoming dining environment is essential.
Business or Management Experience: While prior experience in the restaurant or foodservice industry is preferred, it is not mandatory. Candidates with backgrounds in retail, business management, or operations who are eager to learn the nuances of fast-casual dining can thrive with the brand’s comprehensive training and support.
Financial Capacity: Prospective franchisees must have adequate financial resources to cover the initial investment, ongoing operating costs, and working capital needs. This financial stability ensures the business can weather the start-up phase and build momentum.
Strong Leadership and Operational Skills: The ability to manage daily operations, lead a team, handle inventory and supplier relations, and maintain quality control is vital. Franchisees should be hands-on leaders or capable of hiring and managing qualified staff to uphold high standards.
Growth-Oriented Mindset: Ideal franchisees should be motivated to grow their business and explore opportunities for expansion, marketing, and community engagement. They should embrace continuous learning and innovation as the brand evolves.
Location Preferences: Franchisees targeting urban or suburban markets with high foot traffic and diverse customer bases are likely to succeed. Ideal locations include shopping centers, business districts, near universities, or busy residential neighborhoods.
Customer-Focused Approach: The franchisee must be committed to building strong local relationships, responding to customer feedback, and actively promoting the brand within the community to maximize repeat business and brand loyalty.
Total Investment Required: $350,000 to $550,000 (varies by location and size)
Minimum Investment: $350,000
Franchise Fee: $40,000
Number of Franchise Units: 40+ operating units nationwide
Infrastructure Costs: Includes equipment, leasehold improvements, signage, and technology setup
Marketing Budget: Initial $10,000 marketing fund contribution, ongoing 2% of gross sales for marketing and advertising
Working Capital: Recommended $75,000 to cover initial months’ expenses
Royalty Fees: 6% of gross monthly sales
Expected ROI: Typically 18% to 25% annually, depending on location and operational efficiency
Break-Even Time: Average 12 to 18 months
Potential Revenue Streams: Dine-in sales, takeout, delivery partnerships, catering services, and merchandise
