1968
2700
$250,000
$30,000
$500,000
No
5àSec offers a unique franchise concept centered on providing premium-quality, environmentally friendly dry cleaning and laundry services with unmatched convenience. The brand prides itself on combining cutting-edge cleaning technologies with eco-conscious processes, delivering superior fabric care while minimizing environmental impact.
Positioned as a trusted leader in garment care, 5àSec's franchise model emphasizes speed, reliability, and customer-centric service — all essential for today's fast-paced consumer market. The franchise’s market positioning targets busy professionals, families, and individuals who value pristine garment maintenance without the hassle.
5àSec is not just a dry cleaner; it’s a complete garment care partner, offering services such as stain removal, ironing, alterations, and specialty cleaning for delicate fabrics. This breadth of offerings helps build strong customer loyalty and repeat business.
Investing in a 5àSec franchise offers numerous advantages:
Unique Selling Points (USPs):
Proven global brand with decades of experience and trust.
Eco-friendly cleaning technology that appeals to the growing environmentally conscious market.
Comprehensive service portfolio that maximizes customer lifetime value.
Established operational systems and proprietary cleaning processes.
USA Market Demand:
The US dry cleaning and laundry industry is projected to continue steady growth due to urbanization, rising disposable incomes, and consumers’ preference for outsourcing garment care. Busy lifestyles mean consumers increasingly seek convenient and reliable services, making 5àSec’s model highly relevant.
Consumer Trends:
Growing awareness about sustainable practices and fabric care encourages demand for environmentally friendly cleaning options — a space where 5àSec leads.
Growth Potential:
With less than optimal penetration of premium laundry franchises in many US cities, there is vast room for 5àSec to expand through new franchise units.
Brand Popularity & Profitability:
The brand's strong international reputation combined with efficient cost structures and recurring customer business translates to high profitability potential and attractive ROI for franchisees.
5àSec is a globally renowned dry cleaning and laundry franchise that was founded in 1968 in France. Since its inception, 5àSec has grown exponentially, establishing over 2,700 franchise units worldwide across more than 30 countries. The brand was created by the visionary founder, Jean-Pierre Pauty, who aimed to revolutionize the garment care industry by providing fast, reliable, and high-quality dry cleaning services accessible to everyday consumers.
As a pioneer in the professional laundry and dry cleaning industry, 5àSec has successfully combined innovative cleaning technology with exceptional customer service, building a strong reputation internationally. The brand journey has been marked by continuous innovation, commitment to sustainability, and expansion into new markets, including the USA, where it is steadily gaining traction.
5àSec operates under a franchise ownership model and is supported by a robust corporate infrastructure. In the USA, it is positioned within the laundry, dry cleaning, and garment care industry, which consistently shows resilience and steady demand, driven by busy urban lifestyles and increasing consumer awareness about garment care.
5àSec ensures franchisees are set up for success with a comprehensive support system:
Pre-Launch Support:
Site selection assistance, market research, lease negotiation guidance, and store design consultation.
Operational Training:
Hands-on training at flagship locations covering all aspects of dry cleaning and laundry operations, quality control, equipment usage, and customer service excellence.
Marketing Support:
Access to national and local marketing campaigns, digital marketing toolkits, promotional materials, and brand awareness programs tailored to the US market.
Academic Support:
Continuous education on fabric care innovations, new technologies, and customer engagement strategies through workshops and webinars.
Ongoing Support:
Regular field visits, operational audits, technical assistance, and a dedicated franchise support team available to address daily challenges and business optimization.
The ideal franchisee for 5àSec is someone who aligns well with the brand’s values, understands the service industry, and is motivated to operate a customer-focused, high-quality garment care business. Here’s a breakdown of the ideal traits and qualifications:
The best candidates are passionate about providing excellent customer service and maintaining high operational standards.
They are motivated entrepreneurs who want to build a sustainable business with a strong community reputation.
A genuine interest in garment care and environmental sustainability is a big plus, as 5àSec emphasizes eco-friendly cleaning methods.
While direct experience in the laundry or dry cleaning industry is not mandatory due to comprehensive training, a background in retail management, small business ownership, or customer service operations can be highly advantageous.
Candidates should be comfortable managing staff, overseeing daily operations, and working closely with customers.
The franchisee must have sufficient financial resources to invest the minimum required capital (typically $250,000+), cover start-up expenses, and sustain working capital needs during the initial months.
A good credit history and ability to secure financing if necessary are important.
Franchisees must be willing to adhere strictly to 5àSec’s operational procedures, quality control standards, and customer service guidelines to ensure brand consistency and reputation.
They should be eager to engage in continuous learning and improvement through training and franchise support.
Ideal candidates are those who choose locations in urban or suburban areas with a strong population base that demands quality laundry services, such as busy professionals, families, and environmentally conscious consumers.
They should have or be willing to develop an understanding of local market dynamics and customer preferences.
5àSec franchisees are investors looking for long-term growth and brand building rather than quick short-term gains.
They value steady revenue streams, customer loyalty, and sustainable business practices.
Strong communication and people skills to lead a team effectively, handle customer inquiries, and build community relationships.
Ability to manage supplier relationships and local marketing initiatives.
Total Investment Required: Approximately $250,000 to $500,000, depending on store size and location.
Minimum Investment: Around $250,000 to cover initial franchise fee, equipment, infrastructure, and working capital.
Franchise Fee: Typically ranges from $30,000 to $50,000.
Franchise Units in the USA: Growing steadily with potential for multi-unit ownership.
Infrastructure Cost: Includes leasing, store setup, equipment installation, and initial inventory.
Marketing Budget: Franchisees contribute to a national marketing fund, approximately 2-4% of gross revenue, plus local marketing efforts.
Working Capital: Recommended to cover the first 6 months of operation expenses.
Royalty Fees: Ongoing royalty fees are competitive, usually between 5-7% of gross sales.
Expected ROI: Franchisees can expect to break even within 18 to 24 months with potential annual revenues ranging from $400,000 to $1 million, depending on location and operational efficiency.
Potential Revenue Streams: Core dry cleaning, laundry services, specialty cleaning, garment alterations, and premium care packages.
