2009
70
$300,000
$49,500
$450,000
No
55 Fitness is not just another gym — it’s a lifestyle and wellness movement crafted specifically for adults over the age of 55. Unlike traditional fitness centers, 55 Fitness centers provide tailored exercise programs, group classes, and personal coaching that emphasize functional fitness, balance, mobility, and strength, all designed to empower seniors to live healthier, more independent lives.
The brand’s reputation is built on compassion, expertise, and a deep understanding of the unique needs of the senior demographic. It offers a safe, welcoming, and social environment where members feel valued and motivated. Its community-driven approach distinguishes it in the crowded fitness market, ensuring not only physical well-being but also emotional and social engagement.
Positioned as a trusted leader in senior fitness, 55 Fitness combines proven fitness methodologies with personalized service, creating a differentiated market presence. Its comprehensive offerings include customized fitness assessments, personal training sessions, nutrition coaching, and social events, making it a holistic wellness hub for older adults.
Unique Selling Points (USPs):
Exclusive focus on the growing 55+ population, an underserved and expanding demographic.
Proven, science-backed fitness programs designed for mature adults.
Strong community-building culture that increases member retention and satisfaction.
Low competition in the senior fitness niche with a specialized brand appeal.
Scalable business model adaptable to various markets and locations.
USA Market Demand & Consumer Trends:
The senior population in the U.S. is projected to reach over 95 million by 2060, fueling demand for age-appropriate fitness solutions.
Increasing awareness about health, longevity, and active lifestyles among older adults.
Growth in healthcare costs is driving seniors to invest proactively in wellness and prevention.
Rising trends toward social engagement and community-driven wellness programs among seniors.
Growth Potential & Profitability:
Consistent growth in the fitness industry, with senior-focused segments outperforming general markets.
Franchisees benefit from multiple revenue streams including memberships, personal training, nutritional coaching, and branded merchandise.
Opportunity for multi-unit ownership and expansion.
Support from a nationally recognized brand with increasing brand awareness.
Founded in 2009, 55 Fitness has rapidly established itself as a premier fitness franchise dedicated to serving the active adult demographic, particularly those aged 55 and above. With its unique focus on helping mature adults stay healthy, fit, and socially connected, 55 Fitness has grown from a single location into a thriving national franchise.
The brand was co-founded by Kim Bushnell, whose vision was to create a fitness environment tailored to older adults, breaking the stereotype that gyms are only for the young and athletic. Under her leadership and the strategic guidance of a seasoned executive team, 55 Fitness has expanded to over 70 franchise units nationwide and continues to grow steadily across the United States.
Owned and operated by Fitness Enterprises LLC, 55 Fitness occupies a niche in the health and wellness industry, combining personal training, community building, and senior-friendly fitness programming. The brand is recognized for its innovative approach to fitness, community engagement, and commitment to improving the quality of life for older adults.
55 Fitness offers a robust support system designed to ensure franchisee success from day one:
Pre-Launch Support: Comprehensive site selection assistance, lease negotiation support, local market analysis, and build-out project management.
Operational Training: Extensive hands-on training covering daily operations, member engagement, fitness programming, and staff management.
Marketing Support: National and local marketing campaigns, digital advertising templates, social media strategies, and grand opening events.
Academic Resources: Access to proprietary fitness protocols, ongoing educational webinars, and certification programs for trainers.
Ongoing Support: Continuous operational coaching, periodic franchisee conferences, dedicated franchise support team, and a resource-rich online portal.
The ideal 55 Fitness franchisee is someone who is passionate about health, wellness, and community service, with a commitment to improving the lives of older adults. Key traits and qualifications include:
Business-savvy individuals or entrepreneurs with experience in fitness, healthcare, or service industries.
Investors who value long-term growth and community impact.
Individuals with strong interpersonal skills and a passion for senior wellness.
Those with adequate financial capability to support the initial investment and operational needs.
Preference for locations with a high concentration of seniors or retirement communities.
Commitment to hands-on involvement or ability to build a competent local management team.
Total Investment Required: Approximately $300,000 to $450,000, varying based on location size and market.
Minimum Investment: $300,000
Franchise Fee: $49,500
Franchise Units: Over 70 operational units nationwide, with strong expansion potential.
Infrastructure Costs: Includes leasehold improvements, fitness equipment, technology setup, and signage.
Marketing Budget: Recommended $3,000 to $5,000 monthly for local marketing, with additional national support.
Working Capital: Minimum $50,000 recommended for initial operating expenses.
Royalty Fees: 7% of gross monthly revenue.
Expected ROI: Franchisees typically see ROI within 24 to 36 months.
Break-even Time: Average break-even point ranges from 18 to 30 months depending on location.
Potential Revenue Streams: Monthly memberships, personal training packages, group classes, nutritional consulting, merchandise sales, and event hosting.
